Planco was looking to create a new branding identity and a website to get tech people excited about exploring new destinations they never considered.

The main conversion goal of a website is a questionnaire, that later on helps to choose travel package.

To gather knowledge of user persona, competitor analysis and business model of the company to produce premium looking, techie, modern, and a bit of manly looking website.

Our visual inspiration among others were the leaders of tech industry - Apple and Tesla.

San-serif font.  Minimal, dark monochromatic palette. The idea behind is to focus all attention on visuals and not on colours around it, also we remember that we design for tech people, who need to feel some manly vibe.